EAA Accessibility Statement
Our policy
At Badoo, equity is at the heart of our values. It’s much more than just a buzzword to us—we're striving to make Badoo experiences accessible, fair and equitable.
This accessibility statement has been prepared to inform our users about the accessibility of our service, including its alignment with relevant legal and technical standards. This accessibility statement applies to the elements of our services [RS2] covered by the European Accessibility Act, in particular our ecommerce services, which allow users to upgrade to a range of enhanced, premium Badoo features. These services can be accessed through the Badoo app.
Accessibility Status
The European Accessibility Act requires that we design our ecommerce services (including identification and payment methods) with accessibility in mind, so that they are perceivable, operable, understandable and robust. In addition to this, we aim to design our websites and mobile applications in accordance with the W3C’s Web Content Accessibility Guidelines 2.1, Level AA. To achieve these goals, we have:
- Partnered with accessibility consultancies like Level Access to understand how we can make our services more accessible.
- Evaluated our digital experiences against global accessibility standards.
- Learned from a diverse team of accessibility experts, including users with disabilities and additional accessibility needs.
Measures Taken
To achieve accessibility on our services, we have:
- Partnered with Level Access to conduct comprehensive accessibility evaluations and guidance.
- Embedded accessibility tools into our platforms, including assistive technologies such as keyboard alternatives, speech enablement, and touch-free navigation.
- Conducted user testing with people with disabilities to gather real feedback and inform improvements.
- Integrated accessibility considerations into our product development lifecycle and quality assurance processes.
- Established a digital accessibility programme across the organisation.
- Implemented an assistive customer experience platform. This is free and available to people who have trouble typing, gesturing, moving a mouse, or reading. It incorporates tools such as mouse and keyboard replacements, voice recognition, speech enablement, hands- free/touch-free navigation, and more.
Future Improvements
Our accessibility work is ongoing. We will continue to:
- Monitor and review accessibility across all digital platforms.
- Fix known issues and prevent future barriers by designing with accessibility in mind.
- Expand internal training and awareness to improve inclusive design practices.
Feedback and Contact
While we aim to ensure accessibility for all users, some limitations may exist. We welcome feedback to help us improve, so if you encounter accessibility barriers or require information in an alternative format, please contact us at accessibility@bumble.com.